The UK property market is more competitive than ever. Estate agents and property developers need sophisticated digital marketing strategies to stand out and attract qualified buyers and tenants.
Virtual Tours & 360° Photography
Virtual property tours have become essential, not optional. High-quality 360° photography and video walkthroughs allow potential buyers to explore properties remotely, saving time and increasing serious enquiries by up to 200%.
Local SEO for Estate Agents
Dominate local search results by optimising for location-specific keywords like "estate agents in Milton Keynes" or "flats for sale in [area]". Ensure your Google Business Profile is complete with reviews, photos, and regular updates.
Property Listing Optimisation
Each property listing should be optimised for search engines. Use descriptive titles, detailed descriptions with relevant keywords, high-quality images, and structured data markup to improve visibility on property portals and Google.
Social Media Marketing for Properties
Instagram and Facebook are powerful platforms for showcasing properties. Use Instagram Reels and Stories to give sneak peeks, highlight unique features, and share neighbourhood insights. Video content generates 1200% more shares than text and images combined.
Targeted Facebook & Google Ads
Run hyper-targeted advertising campaigns focusing on specific demographics, locations, and buyer intentions. Retargeting campaigns can re-engage visitors who viewed properties but didn't enquire.
Email Marketing Campaigns
Build and segment your email list by buyer preferences, budget, and location. Send personalised property alerts, market updates, and neighbourhood guides to nurture leads through the buying journey.
Content Marketing & Area Guides
Create valuable content about local areas, market trends, buying guides, and investment opportunities. This positions you as a local expert and improves SEO while providing genuine value to potential clients.
Video Marketing
Property videos receive 403% more enquiries than listings without video. Create professional property tours, agent introductions, client testimonials, and market update videos for YouTube and social media.
Mobile-First Website Design
Over 70% of property searches happen on mobile devices. Your website must be fully responsive, fast-loading, and easy to navigate on smartphones and tablets.
Reviews & Reputation Management
Online reviews significantly influence buyer decisions. Actively encourage satisfied clients to leave reviews on Google, Trustpilot, and property portals. Respond professionally to all reviews, positive and negative.
CRM & Lead Management
Implement a robust CRM system to track leads, automate follow-ups, and ensure no potential client falls through the cracks. Quick response times can be the difference between winning and losing a client.
Analytics & Performance Tracking
Monitor key metrics including website traffic, lead sources, conversion rates, and cost per acquisition. Use data to refine your strategy and allocate budget to the most effective channels.
At Wavry Technologies, we specialise in digital marketing for the UK real estate sector. From virtual tours to comprehensive SEO strategies, we help estate agents and property developers dominate their local markets. Contact us for a tailored real estate marketing strategy.